Perluasan Akses Pasar Industri Kreatif Negri Katon Kabupaten Pesawaran Melalui Pembangunan “Negeri Katon Creative Hub”
DOI:
https://doi.org/10.70110/jppmi.v2i1.17Keywords:
Creative hub, Sosial media , Marketplace, Perluasan akses pasarAbstract
UMKM masih memiliki keterbatasan penggunaan teknologi yang disebabkan banyak usaha UMKM tidak mampu bersaing dengan pelaku usaha lain baik dari dalam maupun luar negeri. Permasalahan tersebut perlu dilakukan peningkatan pengatahuan pemanfaatan teknologi digital untuk memperluas pasar UMKM. UMKM yang efisien dan efektif harus terhimpun dalam 1 wadah yaitu “Creative Hub”. Creative Hub menjadi wadah bagi pengembangan kreatifitas, pertukaran informasi, promosi dan perluasan akses pasar bagi pelaku industry kreatif di Negeri Katon Pesawaran. Pelatihan perlu dilakukan agar pengetahuan dan kemampuan UMKM meningkat terutama perluasan pasar melalui digitalisasi bisnis dengan dimanfaatkan media sosial dan market place. Berdasarkan hasil pengabdian masyarakat terhadap Produk Kerajinan UMKM Tapis Negeri Katon Pesawaran, dapat disimpulkan bahwa: (1) pengabdian masyarakat menyampaikan pemahaman kepada mitra tentang pemasaran melalui e-commerce; (2) mitra bisa membuat toko online dan promosi melalui sosial media secara mandiri; (3) produk mitra dipasarkan dibeberapa market place dan sosial media; dan (4) hasil penilaian konsumen dinyatakan bahwa pemasaran produk mitra melalui e-commerce memiliki nilai informatif, persuasif (meyakinkan), dan intention (memiliki daya tarik) yang tinggi.
Downloads
References
Ab Wahab, N.Y., Mohamad, M., Yusuff, Y.Z. and Musa, R. (2020), “The importance of ICT adoption in manufacturing sector: an empirical evidence on SME business performance”, International Journal of Supply Chain Management, Vol. 9 No. 2, pp. 268-272.
AlBar, A.M. and Hoque, M.R. (2019), “Factors affecting the adoption of information and communication technology in small and medium enterprises: a perspective from rural Saudi Arabia”, Information Technology for Development, Vol. 25 No. 4, pp. 715-738.
Chertchom, P., Yoshii, S., Charoenpong, P. and Yatsungnoen, T. (2019), “Strategic approach to adopt ICT in SMEs”, TNI Journal of Engineering and Technology, Vol. 7 No. 1, pp. 73-80.
Cuellar-Molina, D., Garcıa-Cabrera, A.M. and de la Cruz Deniz-Deniz, M. (2019), “Emotional intelligence of the HR decision-maker and high-performance HR practices in SMEs”, European Journal of Management and Business Economics, Vol. 28 No. 1, pp. 52-89.
Emami, R., Moradi, E., Idrus, D. and Almutairi, D.O. (2012), “Investigating the relationship between organizational learning culture, job satisfaction and turnover intention in SMEs”, International Journal of Innovative Ideas, Vol. 12 No. 1, pp. 8-23.
Erjon, Curraj. 2017. Business Digitalization in Albania: Where do SMEs Stand European Journal of Economics and Business Studies January-April 2017 Volume 3, Issue 1
Harry Bouwman, Shahrokh Nikou, Francisco J. Molina-Castillo, Mark de Reuver, (2018) "The impact of digitalization on business models", Digital Policy, Regulation and Governance, Vol. 20 Issue: 2, pp.105-124, https://doi.org/10.1108/ DPRG-07-2017-0039
Listiana, Indah, Prayitno, Rio Tedi dan Nurmayasari, Indah (2020); “PeningkatanKapasitas UMKM Tapis Berbasis Digital Bisnis di KabupatenPesawaran” (LaporanPenelitian)
Martin Kurdve, Anna Bird, Jens Laage-Hellman (2020) Establishing SME university collaboration through innovation support programmesJournal of Manufacturing Technology ManagementISSN: 1741-038Xublication date: 8 October 2020
Sergey Kazakov Jose L. Ruiz-Alba and Maria M. Munoz (2020) The impact of information and communication technology and internal market orientation blending on organisational performance in small and medium enterprises ~ European Journal of Management and Business Economics Emerald Publishing Limited l 2020.
Thi Minh Hang , Nguyen Son Tung (2019) Supply Chain Finance for SMEs – Case in Danang City Le OPERATIONS AND SUPPLY CHAIN MANAGEMENT Vol. 12, No. 4, 2019, pp. 237 - 244 ISSN 1979-3561 | EISSN 2759-9363
Waldner, F., Poetz, M.K., Grimpe, C. and Eurich, M. 2015, "Antecedents and Consequences of Business Model Innovation: The Role of Industry Structure", Business Models and Modelling (Advances in Strategic Management, Vol. 33), Emerald Group Publishing Limited, pp. 347-386.
